Nearly 1.3 million views in just a month and a half

YAGA Gathering 2025

In just a month and a half — over 150 posts, nearly 1.3 million views, and one unforgettable experience working with Yaga Gathering 2025.

At the beginning of June, NORU Agency joined the Yaga 2025 team as a communication partner. We’re proud to have contributed to one of the most unique events in Lithuania. It was an intense, creative, and inspiring challenge — accomplished in a very short time, just a month and a half.

During this period, we produced more than 150 pieces of social media content: Reels, posts, Story series, and worked closely with an influencer team and photographers. We also contributed to the communication of additional events — the premiere of the documentary “Twenty Trips Around The Sun” at Lukiškės Prison, a screening in Kaunas, the Yaga afterparty, and many more.

The results speak for themselves. According to Meta data from June 1 to July 16:

• Profile visits skyrocketed by 525%

• Total profile views reached 1,239,881

• Audience reach grew by 45%

We are grateful to the Yaga team for their trust and collaboration. It’s been an honor to contribute to such a unique gathering — and we’re already looking forward to next summer!

Photos: Emilis Garla