Educational Services
Client
KALBA.LT | Education
Over 1.5 million Meta ad views. 30.000 landing-page views.
Objective
Kalba.lt’s study-abroad exhibitions brought international education opportunities to students and parents in Kaunas, Vilnius and Riga.
NORU’s task was to build awareness across Lithuania and Latvia, make the exhibitions relevant to young audiences and encourage registrations.
The campaign needed to connect with students exploring their future while giving parents practical information about studying abroad.
What we've done
Developed exhibition communication for Lithuania and Latvia.
Created social content combining humour, student experiences and practical information.
Managed Lithuanian creator partnerships across Instagram and TikTok.
Ran Meta campaigns targeting students and parents.
Used remarketing and final registration reminders to maintain visibility before the events.
Ran Snapchat advertising to extend exposure among younger audiences in Lithuania.
Supported the campaign with university introductions, event preparation content and post-event recaps.
Analysed advertising, creator performance and overall campaign spending against registration totals.
Creative Process
Choosing where to study is a major decision. Our creative approach made that decision feel approachable by connecting study-abroad opportunities with familiar student experiences.
Humorous videos and the recurring cat concept gave the campaign a recognisable entry point. Creator collaborations brought the exhibition message into personal stories and school-related situations, helping it fit naturally into young people’s feeds.
Alongside entertainment, university introductions and practical posts explained what the exhibitions offered. Separate parent messaging addressed another important audience involved in education decisions.
Paid advertising distributed this content across both markets, with remarketing and final reminders keeping the exhibitions visible as the event dates approached.
Results
The exhibitions recorded over 2,200 final registrations across three cities: Vilnius, Kaunas, and Riga.
Meta traffic campaigns delivered approx. 30K landing-page views at an average cost of approximately €0.15 per view, bringing visitors to the exhibition pages throughout the campaign.
Across Lithuania and Latvia, Meta advertising recorded approximately 1.5 million ad views, giving the exhibitions sustained visibility during the promotion period.
The four creator collaborations generated approximately 200,000 combined Instagram and TikTok views. One of the TikToks received 800 shares, showing how relatable content encouraged audiences to pass the message on.
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