LITEXPO
Duration
2025–2026
Industry
Entertainment & Events
National-scale awareness from zero accounts in under four months.
Objective
“Studies & Career in Lithuania” is the largest career and education fair in the Baltics and one of the biggest in Europe, organised by LITEXPO.
NORU was tasked with building a credible, high-reach social media presence and paid advertising system for the fair from scratch.
The goal was to build national-scale awareness across Facebook, Instagram and Google Display, reach young people, students, graduates and their parents, and make the fair feel relevant for young people.
What we've done
Built Meta accounts from zero
Developed a full content system for the fair
Created and managed 176 content pieces across formats
Built a visual identity adapted for social media
Managed creator partnerships and audience segmentation
Ran Meta and Google Display campaigns with precise targeting
Continuously optimised creative, audiences and placements
Delivered full campaign reporting and performance analysis
Creative Process
We had to make an education and career fair feel visible, relevant and worth attending.
The strategy combined organic content, creator-led visibility and paid advertising. Organic content helped build trust and explain the fair. Paid media helped scale the message nationally. Creator partnerships helped the event feel closer to young audiences instead of looking like just another institutional campaign.
Results
Starting from zero accounts and a 4-month timeline, NORU built national-scale visibility for the largest career and education fair.
The campaign reached 1/3 of all Lithuanian Meta users. For a single event campaign, this means the fair moved beyond a niche education audience and became visible at a national level.
We created 176 content pieces, giving the fair a consistent presence before the event instead of relying only on last-minute promotion. This helped build recognition, explain the value of the event and keep the fair visible across multiple audience groups.
The Google Display campaign reached over 330,000 people, achieved a 0.94% CTR and delivered traffic at just €0.08 CPC. This showed that the campaign was not only wide-reaching, but also cost-efficient.
The fair welcomed over 15,000 visitors, proving that the campaign did not stop at visibility. The communication helped turn online attention into real attendance.
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