DANCE SCHOOL
Duration
2025
Industry
Entertainment & Events
Turning offline reputation into measurable digital visibility.
Objective
Vilnius Contemporary Ballet School is one of Lithuania’s most respected contemporary dance education institutions.
The school already had a strong offline reputation, but its digital presence did not fully reflect the quality, credibility and energy of the brand.
NORU was tasked with strengthening the school’s online visibility, building awareness among young prospective students and parents, and supporting enrolment inquiries through clearer messaging, social media communication and paid advertising.
What we've done
Developed a brand strategy that translated the school’s offline reputation into digital communication
Refined messaging for two key audiences: potential students and parents
Built and managed Meta paid advertising campaigns
Ran Google Display campaigns to grow awareness and drive traffic
Improved content direction across Meta platforms
Grew the school’s social media presence and visibility
Monitored campaign performance and optimised creative, targeting and messaging
Creative Process
We had to make dance education feel both inspiring and credible.
The communication needed to speak to young people looking for creative expression, but also to parents looking for quality, safety and professionalism. That meant balancing emotion with trust.
The content direction focused on movement, atmosphere, discipline and the feeling of belonging to a serious dance school. At the same time, paid campaigns were built to reach the right audiences across Meta and Google Display, helping the school become more visible during key enrolment periods.
Throughout the campaign, we monitored performance weekly and adjusted audiences, messaging and creatives to improve engagement, reach and cost efficiency.
Results
The campaign helped Vilnius Contemporary Ballet School move from limited digital visibility to a stronger and more consistent online presence.
Instagram reach grew by over 200%, showing that the school became significantly more visible to prospective students and parents. For an education brand, this matters because visibility is often the first step before trust, inquiry and enrolment.
The school achieved an over 12% Instagram engagement rate, which showed that people were not only seeing the content, but actively responding to it. In a category where trust and emotional connection matter, engagement is a strong signal that the communication felt relevant.
Google Display delivered over 330K impressions, helping the school reach a much wider audience and build awareness beyond existing followers (it's half of the whole Vilnius!).
The paid campaigns also generated approx. 600 Meta link clicks and achieved a €0.17 cost per link click, showing that the campaign was not only building awareness, but also driving people toward the next step.
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